Picture your business as a giant, slightly chaotic, multi-armed monster. Each arm is doing something useful. One is sending emails. Another is analyzing data. Another is drafting content. Another is managing tasks. Efficient? Absolutely.

But here’s the question we don’t ask enough:

Who’s the head of the monster?

Because without one… those arms aren’t coordinated. They’re just moving.

And right now, a lot of teams are quietly hoping AI can be both…and it can’t.