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The Build
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The full series
Three live sessions, one clearer pathThe Map
Catch up on the AI landscape and learn how AI actually fits into your business.
CompletedThe Build
Watch live as a real business problem goes from blank page to working tool.
You're hereThe Agent
Turn the work you already do into an AI coworker for inbox, research, and more.
Registration opens soonAI demos skip the messy middle.
Most AI building demos leave out the thinking, the decisions, the testing, and the wrong turns — the exact things that turn a rough idea into something you can actually rely on.
- Polished demos that hide every wrong turn
- No sense of how requirements actually take shape
- Unclear where a prototype ends and a real tool begins
A blank page to a working tool, live.
Watch a real business problem get solved in front of you — the requirements, the build, the testing, the course corrections — all in under an hour.
- See the entire build process, start to finish
- Watch real decisions get made, not just results
- Leave with a process you could try yourself
What you'll walk away knowing
How to turn a fuzzy business problem into clear requirements.
How an AI-assisted build moves from idea to a working first version.
Where human judgment, testing, and course corrections fit in.
What separates a useful prototype from a dependable tool.
Curious how it's actually built — not just what it does
You've seen AI demos, but never the messy middle
You've watched the polished result. You've never seen how someone actually gets there.
You want to try building something, but don't know where to start
You have a real problem in mind. What you're missing is the process, not the motivation.
You want to see it built, not just described
You'd rather watch the real thing happen live than read another explainer about it.
Meet the people behind The Build
Hosted by LGN Collaborations and Stratifi Creative, Beyond the Hype introduces you to the real shifts AI is bringing to business — the genuine opportunities and the inevitable dead ends. Brian leads the session as our subject matter expert, with Lisa and Marie, both business owners themselves, hosting and grounding the conversation in what actually matters for yours.
Brian Wood
Stratifi CreativeBrian brings together UX, product strategy, design, and development to help businesses build the systems they rely on. He provides practical AI consulting on what's worth building, buying, automating, or ignoring, drawing on experience as a founding product designer and design lead for enterprise cybersecurity platforms.
Lisa Glenn Nobles
LGN CollaborationsLisa Glenn Nobles is a career operator, educator, and collaborator who builds people-focused operational systems. She founded LGN Collaborations to bring a values-driven, sustainable approach to operations work — helping business owners get clarity without losing what makes their work meaningful.
Marie Linne von Berg
Stratifi CreativeMarie founded Stratifi Creative in 2013, a strategy-first brand and web agency helping service providers and mission-led organizations position themselves for market leadership. Her team is known for building brands and websites that don't just look exceptional — they perform.